6 dodgy things happening in the copywriting world
The copywriting game is full of smoke and mirrors.
And the further I venture into the belly of the beast, the more dodgy sh*t I uncover.
Like, for example:
- The A-lister preaching about ethics and how the direct-response industry needs to change… while STILL launching questionable offers that have outrageous claims
- The copywriting course-creator dropping never-ending references about how WILDLY successful they supposedly are… despite barely scraping 5-figs per month
- The big-name copywriter’s so-called copy cub (whose results he mostly claims credit for) who doesn’t actually like or respect him behind the scenes
- The world-class marketer who makes millions but nickels-and-dimes even top copywriters… paying, for example, just $750 for a long-form sales page
- The burgeoning newbie who got too excited and doctored an income screenshot they posted in a copywriting Facebook group to make it seem like they’re earning more than they truly are
- The gurus who act super nice, friendly, and approachable online… but in reality are horrible bastards
- And Santa’s naughty list goes on…
This is half hilarious and half depressing.
But the real reason I bring this up is to highlight the utter fallacy in caring — even SLIGHTLY — about what other people are up to in this industry.
Sure, it’s fun to talk/joke about.
If you have a terrible habit of comparing yourself to others… it can get real toxic, real quick.
(Especially given things like #2 and #5 in the list above are common occurrences)
So take a leaf out of my book…
Because the way I’ve been looking at the copywriting game for the last couple months is “get in, get out”.
I show up, market my business, coach my students, take calls with people who wanna join my programs, then I’m done.
Rinse and repeat.
I don’t doom scroll through Fb groups.
I’m barely on any email lists any more.
I dodge drama and bullsh*t like a pro.
So if you’re spending too much time caring about what other copywriters are doing…
…instead of putting the blinders on and moving the needle in your business…
…I fully recommend you do the same.
- You’re doing fine, you just gotta work harder or adapt your strategy (or both)
- Even people you look up to are struggling in ways you can’t see, or like I mentioned above, are straight-up lying to conceal the fact that they aren’t doing too hot
I don’t know if that adds anything useful to your life.
But since we’re on the topic of needle-moving activities in your copywriting business…
Why not start your journey on this new ‘choose your adventure’ page I created?