Feb 9
$7.5k/mo from ONE retainer — here’s how
Most copywriters struggle needlessly.
They go round and round in circles…
Jumping from one client to the next…
Never seeing any real consistency and GROWTH in their freelance business.
And that’s wild to me…
Because there are a set of core principles I pass on to our students that helps them avoid this fate:
- Optimise for the relationship, every step of the way
(Yes, that means even BEFORE you land the gig or get a prospect on the phone)
2. Pre-screen every business based on concrete metrics
(So you KNOW with certainty that you’re only going after those who are willing and able to have you on retainer)
3. Be entirely unique when positioning yourself
(Sounds stupidly obvious… but tell that to the 10,000+ copywriters using the same cold email templates… posting in the same FB groups… DM-ing the same businesses with the same messages… submitting the same applications to copy jobs… you get the picture)
4. Pitch just ONE retainer-based, direct-response-only offer
(Giant pricing menus for millions of different projects is a first-class ticket to the feast and famine)
5. Once you land the retainer, focus on being MORE than just the ‘words person’… instead, develop full-stack conversion skills
(If all you can do is write copy, good luck keeping any retainers you land)
Point is…
Once you follow those principles to a T…
BIG changes start to happen.
Example:
A student of ours, Michael, just upped one of his retainers by an extra $2.5k/mo…
Taking him to $7.5k/mo from just this ONE client.
(Plus he has 2 OTHER retainers on top of this that we helped him land)
Here’s what he sent me a couple days ago:
Most copywriters can barely squeeze a few thousand out of a gig.
Yet our students are pulling in fat incomes (that are just shy of 6-figs) PER CLIENT.
It’s not magic.
It’s simply knowing how to close retainers with whales…
And how to generate consistently awesome ROIs for these whales such that they’d sell a kidney to keep you around.
This is what we do best at the CMMP.
Our program combines:
1. My proven process for landing $5k/mo retainers with 6, 7, and 8-figure clients on demand
2. Advanced mentoring from one of the best copywriters in the world — the ‘Underground A-lister’ — Adil Amarsi
This way…
You not only GET large retainers…
But you develop the skills necessary to KEEP them, too…
Scaling your freelance business in the SIMPLEST possible way:
By providing great results and raising your rates.
(Or in Michael’s case… his client has been so thrilled with his work that they offered him the $2,500/mo bump and more responsibilities without him ever asking)
Sound like something you wanna be a part of?
If so…
Let us help you build a consistent, 6-figure copywriting business.
Speak soon,
Shiv Shetti
