A shameful admission
You might not know this…
But back in 2019, when I first launched the Flaming Camel…
I was technically positioning it as just another ‘make money online’ strategy.
This was NOT intentional.
I just wanted to get it out there, and worry about refining the messaging later.
But… sadly… yes…
I did a reverse Anakin Skywalker.
(In that I WAS doing the very thing that I NOW rail against haha)
- I was selling to newbies
- I was selling to anyone interested in copywriting
- My promise was basically just “get clients”
Now, because my initial messaging was so damn broad…
And because, at that time, certain marketers had positioned copywriting as a new way to make some speedy dosh…
(Instead of a legitimate business and long-term career)
I attracted a TON of biz-opp, shiny-object-seeking, ‘I’m only here to make moolah’ type of people.
Anyway, this was totally my fault.
I realised the issue quickly (the first few Strategy Session calls I did were PAINFUL to say the least) and fixed it rapido.
But this was my first ‘aha’ moment as a copywriter-turned-offer-owner:
Copy isn’t JUST about sales… it’s about attracting quality people into my business.
(Obvious to me now, but at the time it wasn’t!)
To be clear — this isn’t a hard and fast rule.
It’s more a personal preference.
I’d MUCH rather make LESS money and work with super high-quality people…
…instead of making TONS but now I also have to deal with morons who expect instant results, despite not implementing a damn thing.
(Perhaps your clients are the same? If so — do them a favour and turn away ‘bad apples’ as much as possible)
To play a line from the Ben Settle soundboard:
“Lots of lessons in there”
But the MAIN reason I bring this up is because I wanted to share an awesome win from one such “high-quality person” inside my program.
That person being awesome copywriter and Klaviyo ninja Alexandra Cho!
(Perhaps you caught her talk Rob Allen’s Freelance Copywriter Summit?)
Alex broke an incredible milestone yesterday when she hit the Holy Grail income of $10k/month with my help :-)
See for yourself:
(Psst… she’s not even ONE FULL YEAR into her copywriting career!)
Now, to be fair, she wasn’t starting from the bottom in my program.
She brought a VERY high skill level, as well as some good traction with clients and deals in her pipeline, to the table.
But what she DIDN’T have was knowledge of how to package retainer deals…
Position herself correctly to ‘set up’ retainer deals…
And navigate client relationships to CLOSE retainer deals…
Whilst overcoming limiting beliefs to charge what she’s worth.
But enter the Flaming Camel coaching program… and… well… Bob’s your uncle*.
(*Or if you’re not British, “there you have it”)
I can’t promise you’ll get the same $10k/month result as Alex.
But my list of 6-figure success stories is growing longer and longer by the week…
So if you’re the right fit, I’ll say that it’s more than doable — IF you put in the work.
Read this page to get started if you’re keen to follow in Alex’s footsteps.
Overall though -
THIS is why I do what I do.
Helping genuinely great people and excellent copywriters like Alex grow to the next level brings me a ton of joy.
Sure, I MIGHT be making less of the green stuff by excluding so heavily in my emails / funnel copy / sales pages / Strategy Session calls.
But that’s a trade-off I’d make all day, every day.