Death to client-getting courses
If you’ve been suffering through my emails for any length of time…
…you’ll know about my disdain for 99% of client-getting courses aimed at copywriters.
But recently -
Some of the most stomach-churning, anger-inducing, garbage-belonging client-getting courses ever to get uploaded to a confusing course portal have reared their ugly head, in the form of a discount promo by their copywriting guru creators.
(I’m not in the business of naming fingers and pointing names…
…but I’m sure you can guess who I’m talking about)
Anyway, this morning, I thought to myself:
“Self, let’s create a series of emails fleshing out my beef with these courses, and hopefully piss off a few people while I’m at it!”
And thus, I created a series called:
Death To Client-Getting Courses
But before the show begins, a couple of caveats…
- If you’re starting out, client-getting courses can be great to get the ball rolling
(But if you’re a semi-pro copywriter trying to go to the next level… they suck)
2. If you’ve got a tight budget, courses might be the only option for you
(I’ve got no issue with that, but be aware that courses can only get you so far)
3. I’m not disputing the fact that there are some awesome courses out there
(But they’re few and far between, and again, they’ll only get you so far…)
Okay — enough ass covering.
Let’s get into problem numero uno:
Most client-getting courses aimed at copywriters are nothing more than a collection of vague and generic strategies dumped into a few PowerPoint slides.
(If you’ve ever bought a client-getting course, you’re nodding your head in agreement right now…)
I just don’t get why gurus think this is helping anyone!
See, you don’t need trillions of client-getting strategies.
You just need ONE… explained in granular detail so you can execute it with confidence.
And speaking of which -
What’s up with the elementary explanations in these guru courses?
Let me quote DIRECTLY from a course on how to land copywriting retainers:
“Here’s how to ‘go get’ a retainer:
- Use your brain’s reticular activating system to identify a favorable opportunity
- Do a kick-ass interview
- Do the work
To find these opportunities, you could try a search on Facebook — [person’s name] + hiring.
There are also opportunities on big job boards: search ‘copywriter’, ‘remote copywriter’, ‘freelance copywriter’.
You might have to kiss a few frogs here, but there ARE good companies posting on these sites.”
L i f e c h a n g i n g.
Who knew you could search for clients on job boards??
Ok, I’m being a d*ck now but when I was a freelance copywriter I bought this garbage course myself, and in case you can’t tell, I’m still salty.
But this ain’t a one-off.
It’s the same across the board:
- Try Upwork. Here’s a generic template for creating your profile. Here’s a few ways to price yourself. Good luck.
- Try networking events. Here are some general tips on what to say. Here are some good events to go to. Have at it.
- Try cold emailing. Here are some shockingly overused templates. Here’s a good piece of software to carpet-bomb these templates to millions of businesses. Let ‘er rip.
But here’s the thing…
The problem goes FAR deeper than vague and generic advice.
Courses are great at giving INFORMATION…
…but absolute dogsh*t at providing a TRANSFORMATION.
Which would you rather have?
More information to add to the pile?
Or actual RESULTS?
Think about it for a sec.
Imagine going to school and getting lectured at for a few hours…
…then the “teacher” walks out, leaving you to your own devices to pass your exams with no feedback, no support, no question and answer practice tests, no nothing.
How well do you think you’d do??
It’s the same thing here.
A transformation of ANY kind requires ongoing FEEDBACK and SUPPORT.
You need someone who knows WTF they’re talking about to guide you through a proven process.
And that sh*t takes TIME.
It’s not an overnight thing.
(Nor is it a 6–8 week thing… but that’s a rant for another email in this series)
Anyway, I think I’ve made my point.
If you just want some (vague) information on how to land large clients and make more money as a freelance copywriter…
…then be my guest, dump $997 into a client-getting course.
But if you’re after a TRANSFORMATION — meaning you (shock horror) ACTUALLY land those large clients and ACTUALLY make more money as a freelance copywriter…
…then you need a coach, not a course.
^ Yes, I’m aware of the blatant bias given that I run a coaching program.
(Offering lifetime coaching until May 11th…)
But (1) it’s the truth and (2) you don’t have to invest in coaching from me.
It could be with anyone -
So long as they’ve done what you want to do.
And, so long as they have a repeatable PROCESS for doing it.