The dirty secret behind client-getting courses
Welcome to the final long-winded tirade in my series called:
Death To Client-Getting Courses
If you’re new to my main list, click here to read part 1.
Then, click here to read part 2.
Aaaaand click here to read part 3.
But for everyone else, let’s get into it!
Okay… today’s rant will be mercifully short.
But before I reveal the dirty secret behind 99% of client-getting courses in the copywriting world… let me ask you a question:
Why do you think there are SO MANY of these courses popping up every few weeks?
As I write this…
…there are FOUR copywriting gurus promoting their client-getting courses in my email inbox.
(Each with a suspiciously ‘fake news’ looking deadline…)
And that’s just today.
I remember times when I’ve counted upwards of SEVEN copywriters/marketers trying to ram their client-getting course down my gullet all at once.
And look, I get it.
All freelance copywriters want clients.
So there’s a clear demand for these courses.
Plus, no one is forcing anyone to buy this sh*t.
At the end of the day, it boils down to supply and demand.
But here’s the dirty little secret…
Most copywriters sh*t out a copy course for the sake of leverage to boost their income…
…without giving a hoot about whether people actually get results from it.
^ Now, if you’d have told me that when I was a freelance copywriter, I wouldn’t have believed you.
But now that I’m on the other side, as a coach, I’m seeing first hand how sausage gets made.
And it makes me sick.
See, whether you realise it or not…
…the VAST majority of client-getting courses are created PURELY for the sake of leverage or fast cash.
- There’s a huge demand, so sales are pretty much guaranteed (especially amongst lists/audiences full of newer copywriters, whose inexperience makes them easily ‘tricked’ into believing a 6-figure income is only 30 days away…)
- They’re easy to pump out, especially compared to courses teaching copy
- If the copywriter selling the course has been super successful (often due more to luck than a repeatable process…), it’s easy for them to say “hey this worked for me!” when other copywriters try it with zero success
It gets worse:
I’ve never talked about this before…
…but I get a SH*T TON of unsolicited advice from copywriting ‘authorities’ (read: people who’ve worked with some big-name clients and now think they’re John bloody Carlton), telling me to siphon off the online course element of my program and hock it for $997.
I crap you negative… this happens once or twice a month.
And I always reply with the same thing:
“Thanks for your opinion, [name], but if I do that, far fewer copywriters will actually get results with the training”
And they always retort with something like:
“If there’s demand, you should still sell it. Sure, fewer people would get results. But it’s more leverage for you so you can scale faster”
^ If that doesn’t horrify you, nothing will.
Truth is -
If I can’t help YOU land retainers, I don’t have a business.
Now, I’m NOT saying I have a 100% success rate in the program.
(Because it requires a strong and CONSISTENT work ethic, drive, and a process-oriented (rather than outcome-oriented) mindset)
But, as it stands right now…
…no one has sent out more than 20 flaming camels and NOT generated some sort of career-breakthrough opportunity.
That could be a foot in the door with an 8-figure business.
Or a few trial projects with a ‘dream’ client.
Or, a full-blown $5k/month retainer.
Whatever the case -
If you’re willing to put in the reps, I’ll be there in the trenches with you — for LIFE until May 11th.
(After May 11th, I’ll dial it back to 12 months coaching. Then, shortly after, 6 months.)
I promise you this:
Inside the flaming camel, you’ll (1) ALWAYS know what to do, and (2) NEVER be left to your own devices.
Wanna jump in?