Apr 6
What A-listers see… that you don’t
Ever look at a successful ad and think to yourself:
“What made this work?”
Sure, at the intermediate level…
You can spot many of the persuasive strategies and tactics.
But what about the subtleties… the ‘between the lines’ ideas that REALLY make winning ads, well, winning?
This is where many good copywriters trip up.
9 times out of 10…
They miss the SMALLER details…
Meaning they miss opportunities to make their OWN copy far better.
Why?
Because once you develop a solid level of skill…
The highest leverage thing that’ll take you from ‘good’ to ‘great’ is a deeper understanding of the NUANCES.
Many A-listers have drilled this ^^^ into me over the years.
(I’m a work in progress btw… there are many nuances I often miss, too!)
And my business partner, Adil Amarsi, is no different.
SO many times on critique calls…
(Which are always line-by-line, he’s not rushing to get through a boatload of people on a plugged-up Zoom session)
He’ll labour over each individual word in a section of copy.
To an A-lister, EVERYTHING must earn its place…
Because they ‘get’ how important the nuances truly are.
One paragraph… one sentence… one word… can make all the difference.
Case in point:
Adil once removed the word ‘learn’ from the copy his client used to run a successful launch…
To have her 10X the revenue the next time she ran it with his changes.
(The original pulled in $45k… with Adil’s tweaks, $450k)
And in case you’re wondering about the word change…
Adil has spent $50k+ over his career putting people through MRI machines…
To see how they react to certain words in marketing.
And the word ‘learn’ almost always had negative subconscious reactions.
(Hence why he took it out)
Anyway….
THAT’S the power of understanding the tiny little details of persuasion… it’s what separates the intermediate copywriters from the advanced ones.
So look…
If you also want to take your skills to new heights, you need to laser-focus on the DETAILS.
And hey…
If you want help with that…
(i.e. you want a bonafide A-lister to help expose your copywriting blindspots and plug the holes)
Then you might wanna check out what Adil and I do in the CMMP.
Now, to be clear:
The CMMP is NOT like every other copy coaching offer on the market.
Ya know…
- Giant FB groups where you’re a voice in the crowd
- Coaches who see you as a walking, talking bank account
- Zero 1-on-1 support
- Feedback that takes yonks / giant waiting times between coaching sessions
- Course portals so large it’s borderline criminal to call it a “coaching program”
- Annoying limits on the number of questions you can ask, or the amount of copy you can have submitted, etc
- The list goes on.
If you’ve experienced stuff like this… I feel your pain.
But fear not:
We created the CMMP to be the antithesis to that junk.
Not only do you get to mentor under Adil Amarsi…
You ALSO get unlimited, non-restrictive access to on-demand copy critiques…
Plus…
Unlimited, non-restrictive access to 1-on-1s with the man himself.
(^ This isn’t on the sales page yet, I’ll add it soon I promise!)
In other words:
A TON of coaching, support, and feedback.
(Not to mention my famed Flaming Camel process to get you booked up with retainer work if necessary)
So when we call our program a “coaching program”…
WE ACTUALLY MEAN IT.
*shock horror*
Anywho…
If that’s music to your ears…
Read everything on this page to see if you’re the right fit for the CMMP.
Choose to join?
And together, we’ll transform you into a truly advanced copywriter.
(With the skills, fees, and career-defining clients to match…)
Speak soon,
Shiv Shetti
P.S. OH… almost forgot!
Adil went live in our advanced FB group for another mini masterclass today.
In this banger of a training…
He explains why the WSJ ‘two men’ ad was such a giant FAILURE…
(You thought it was an amazing ad? Think again)
And all the tweaks and changes he’d make to fix it.
Put simply:
This is an opportunity to see how the brain of a man who’s generated $821m in sales truly functions…
As he breaks down an ad… highlights all the holes… and goes about improving it.
(As I talked about above, the NUANCES make all the difference — you’ll see what I mean when you tune in live)
Link to the group is here in the meantime — join if you’re not already a member.
As always, Adil’s trainings are housed in the Facebook group.
Don’t miss this one!
